Why W.E.?
W.E. stands for Women Entrepreneurs, but it also represents community, connection, collaboration, and empowerment. The W.E. Project was created to explore how storytelling, digital media, and strategic communication can support women entrepreneurs in building visibility and meaningful audience connection online.
A Small Story Behind the Project
The idea for The W.E. Project emerged through conversations with women entrepreneurs, creators, and small business owners navigating visibility in an increasingly digital world. While many were consistently creating content and growing their businesses online, a common challenge remained: feeling visible, connected, and understood beyond algorithms and trends. What began as an academic research project slowly evolved into a multimedia digital experience combining storytelling, research, wellness, reflection, podcasting, and community-centred communication.
Valerie Baez Vasquez
Valerie Baez Vasquez is a communications and digital media graduate student with a background in law, public relations, and strategic communication. Through The W.E. Project, she explores how storytelling and digital media can support women entrepreneurs in building authentic online presence, stronger audience connection, and community-centred visibility. Her work combines research, multimedia storytelling, and interactive communication experiences focused on empowerment, creativity, and intentional digital communication.